Hybrid shooters offer clients a unique blend of photography and videography, but the process of balancing both formats can be challenging. Clear and proactive communication is essential to ensure client expectations are met. In this post, we’ll break down the production process, from planning to post-production, and cover how to keep your client informed and engaged every step of the way.
1. Pre-Production: Laying the Groundwork with the Client
Initial Consultation and Understanding Needs Begin with an in-depth consultation to understand the client’s vision, desired style, and specific requests. Ask whether they need more focus on video, photography, or an even balance of both. Knowing a run of show and having a list of desired moments will help you anticipate and best plan to grt your client the best results.
Setting Clear Deliverables Define what the final package will include: the number of photos, video length, editing style, resolution, and other deliverable formats. This helps manage expectations and prevents confusion later on. Many clients will ask for ball park pricing here without discussing deliverable. DO NOT DO THAT. Without developing a timeline and a scope of expecations with your client you will have no idea of the amount of time it will take to complete the project. You run the risk of being too cheap and short-changing yourself.
Planning for Hybrid Shoots Share your plan with the client to set expectations for the day. Explain how you’ll switch between video and photo modes, and discuss any key moments that need extra attention in both formats. This is a good time to ask about important shots or events they want captured. If the client is hands off in this process, be warned. Often times the most diffucult clientelle will tell you to "do whatever" without providing examples and then ask for a multitude of adjustments later. A great client will work with you along the way, working with you as a team to give you the best chance at success.
2. On-Site Production: Creating While Communicating
Walk the Client Through the Setup Take a few minutes to explain your on-site process to the client. Describe how you’ll balance photo and video and whether they’ll see both camera setups in certain locations. This can make them more comfortable with the time required for each segment. Earlier discussions about deliverables and timelines. Earlier discussions about deliverables and timelines will al;eady have your head in a great spot. Use a list if necessary - why overthink the shot process?
Active Listening and Adaptability During the shoot, check in with the client periodically to ensure they’re happy with the flow and see if they’d like any adjustments. If they want more of a certain type of shot, be willing to adjust, but explain how it could impact the timeline. Being malleable is great - but take suggestions by keeping the main deliverables in mind. If the newer concepts that arise during the shooting process begin to change the overall end goal of the project.
Transparency in Downtime and Transitions Let them know when you need a moment to change settings or swap equipment. This keeps them informed and shows that you’re working purposefully rather than delaying the shoot.
3. Post-Production: Following Up and Keeping the Client Engaged
Discussing the Editing Process Walk the client through your editing workflow and provide an estimated timeline. If they’ve requested specific styles or moods, confirm their preferences here to avoid re-edits later on. Again, this is done with the clients suggestions in mind to avoid the "feedback loop from hell". By the client providing these details you can make a more focused effort on the vibe vs throwing spaghetti at the wall and continually having to readjust ther music iover and over again.
Sharing Sneak Peeks For longer projects, consider sharing a few preview shots or short clips to keep the client excited and engaged. This can be a great way to gather early feedback and make any adjustments before finalizing. Another way to think about this are the "rough cuts" or revisions. I like to send over my rough cuts without color grading, general sequerncing and some music to give the client a taste of the vibe. Each revision after that begins to refine the deliverable based on the suggestions made from the client. Are you beginning to see the pattern here of good communication and client feedback?
Finalizing Deliverables When the final edits are ready, go over each piece with the client and explain why you made specific creative decisions. If they have minor change requests, clarify what’s possible and what might impact overall quality or style. I usually arrive at this stage without needing mcuh revision if at all because I have been communicating with the client tirelessly throughout the process to avoid any over editing an unecessary work when it comes to the editing room.
4. Building a Lasting Relationship Through Communication
Post-Project Follow-Up After delivering the final product, check in with the client to make sure they’re happy and ask for any feedback. This not only shows professionalism but also opens doors for repeat business or referrals.
Encouraging Testimonials and Referrals If they’re pleased, kindly ask for a testimonial or referral. Having an organized and smooth production and communication process often leads to word-of-mouth recommendations, especially if the client feels involved and well-informed.
Conclusion
Hybrid shooting is all about balancing creative vision and client satisfaction. By focusing on effective communication throughout the production process, you can deliver results that align with the client’s expectations and create a positive experience that encourages them to recommend your services. At the end of the day the best creative relationships are a two way street and I often times find the most difficulty in dealing with clients who don't communicate clearly (or at all).
Remember, clients appreciate transparency, professionalism, and a collaborative approach—qualities that can set you apart as a trusted hybrid shooter.
Comments